The Racks is a curated vintage retail shop in Eugene that focuses on quality secondhand and retro apparel. The store specializes in unique and sustainable fashion pieces and creates a community driven shopping experience that resonates with students and local shoppers.

My Role

As part of the social media team, I help grow brand visibility and connect with the Eugene community through strategic social media content. My work focuses on showcasing new arrivals, styled outfits, and lifestyle content that reflects the brand’s vintage aesthetic and encourages both online engagement and in store visits.

• Develop and publish Instagram and TikTok content that features new vintage arrivals, curated outfits, and lifestyle visuals that align with the brand’s aesthetic.

• Photograph and style models for social media content to create visually engaging posts that reflect the store’s visual identity.

• Monitor engagement and audience behavior across social platforms to understand what content connects most with the community.

• Analyze performance metrics to improve posting timing, content formats, and creative direction.

• Identify emerging trends in fashion and resale communities to inform future content ideas and brand storytelling.