T1 Media & Co. is a full-service media planning, buying, and consulting agency focused on data-driven strategy and optimized media campaigns for clients across industries. The agency emphasizes measurable performance and continuous audience refinement to ensure clients achieve impact, efficiency, and growth through digital and social platforms.

My Role

As a Media Planning Intern, I support campaign planning and optimization across global LinkedIn channels while assisting the media team in operational execution:

• Manage and optimize LinkedIn campaigns across 12 countries, monitoring performance metrics such as click-through rate (CTR), cost-per-click (CPC), conversions, and audience engagement to refine bidding strategies and creative placement.

• Evaluate pacing and delivery reports to ensure campaigns stay on schedule and on budget, flagging and recommending adjustments for under-delivery or overspending to maintain performance goals.

• Support media planning and reporting workflows, contributing data analysis, insights summaries, and recommendations that inform team decisions and help optimize ongoing campaigns.