somuchlove is a creative design and apparel brand that blends bold visuals, inclusive storytelling, and community-forward purpose. The brand focuses on celebrating individuality and connection through limited-edition drops, compelling creative concepts, and audience-driven experiences.

My Role:

As Marketing Manager, I lead brand and content strategy by shaping how somuchlove shows up across digital platforms. My work focuses on building a cohesive brand narrative that connects product launches, creative direction, and audience insights to drive awareness, engagement, and website traffic.

• Architect and execute end-to-end Instagram and TikTok content strategy, aligning messaging and posting cadence with product drops to build a cohesive brand narrative.

• Lead concept development and full-cycle campaign production, translating brand positioning into video content, creative briefs, and directed content shoots.

• Build and manage a creator ecosystem by partnering with University of Oregon athletes and Eugene-based influencers, expanding brand reach through authentic, audience-relevant collaborations.

• Establish brand guidelines that define tone, messaging, and visual identity, ensuring consistency across all digital touchpoints.

• Analyze engagement data, audience behavior, and content performance to refine creative direction, optimize strategy, and increase traffic and interaction.