somuchlove is a creative design and apparel brand that blends bold visuals, inclusive storytelling, and community-forward purpose. The brand focuses on celebrating individuality and connection through limited-edition drops, compelling creative concepts, and audience-driven experiences.

My Role:

As Social Media Manager, I lead the strategy and execution of social media content across Instagram and TikTok. My work focuses on building brand awareness, creating engaging visual content, and driving traffic to the website through creative campaigns and product launches.

• Develop social media brand guidelines that define tone, visual identity, and messaging to maintain consistency across platforms.

• Plan and execute content strategies for product launches, including writing creative briefs, shaping video concepts, and directing media days.

• Organize content shoots and collaborate with University of Oregon athletes and local Eugene creators to produce engaging social media content.

• Create short form video and static content that reflects the brand’s creative direction and connects with the target audience.

• Analyze engagement data and audience insights to refine posting cadence, creative direction, and content formats that increase traffic and audience interaction.