Emerald Media Group is the independent student-run media organization behind The Daily Emerald, the University of Oregon’s primary news source. The organization produces daily digital journalism, live sports coverage, investigative reporting, and multimedia storytelling that serves the UO campus and surrounding Eugene community.
My Role:
As a member of the social media team, I support audience growth and website traffic through strategic digital distribution and real-time content execution:
Design and publish Instagram and TikTok graphics that translate breaking news, feature stories, and sports coverage into engaging, platform-native content that drives readers to the website.
Use Google Analytics and platform insights to track link clicks, story reads, engagement trends, and audience behavior, applying findings to optimize content timing and format.
Provide live social coverage of rallies, university events, and UO athletic games, ensuring timely reporting while maintaining journalistic standards and brand voice.
Conduct interviews with students and contributors to support multimedia storytelling and strengthen community connection.