Cat Rescue & Adoption Network (CRAN) is a volunteer-run, nonprofit organization dedicated to rescuing, caring for, and placing cats and kittens from the Eugene–Springfield community into loving homes, with special emphasis on animals with special needs. CRAN operates through a network of foster homes and community adoption locations and relies on volunteers and donors to support medical care, socialization, and adoption services.

My Role:

As part of CRAN’s marketing team, I lead digital content and audience engagement efforts to support the rescue’s mission and increase visibility online:

• Create and publish strategic social content on Instagram and Facebook that highlights adoptable cats, tells compelling rescue stories, and drives traffic to CRAN’s adoption and support pages.

• Develop and distribute the quarterly CRAN newsletter, shaping messaging and visuals that inform the community about adoption stories, volunteer needs, fundraising initiatives, and impact metrics.

• Analyze performance metrics (engagement rates, link clicks, open-rates) to refine messaging strategy and optimize content formats that support adoption, volunteer recruitment, and fundraising goals.